Digital transformation is one of the key elements of the Super League's strategy for promotion and communication at the highest level of handball competitions in Poland. In recent years, the organization has built one of the most modern virtual press offices in Polish sport, and the Superliga mobile application is already used by several thousand fans, who follow the fights live on the dance floors, have access to an advanced match center, can evaluate players and choose the MVP of the matches in real time.
Investments in new technologies are extremely important in increasing the level of communication with fans, their experience of sports events and the effective implementation of sponsorship agreements. We have carried out several successful digital projects in recent years, and now it is time to introduce a unified standard of club web platforms with the help of the Stellis One platform. It is an innovation that will allow us to further professionalize the league and individual clubs in terms of marketing and organization, because we are inspired by the largest sports entities in the world. What is extremely important, this is only the first step in the construction of further platform modules, thanks to which clubs will have at their disposal an extensive, unified tool for communication with fans and sponsors.
“Mobile first” - this is the main premise of the Stellis One platform and the most visible change for every fan in the new websites. The idea is to make the site as friendly as possible for every handball fan. Today it is not enough to simply create it. Fans need to be attracted with a modern design and a very carefully thought out graphic layout, high-quality photos and video content are also key.
The visual effect, however, is only the tip of the iceberg. At the heart of a modern website is the integration of all IT systems. This is a great convenience for club editors, as the tables, results and schedule are automatically updated from the Superliga website. The site is also integrated with the club's social media profiles. This means that the content is automatically published on the website as soon as it is shared in the relevant channels. Thanks to this, information will reach the fans even faster.
Our Stellis One platform equips clubs with an easy-to-use interface, which not only allows you to manage the site without problems, but also to save time. This is an important argument, because we are aware that there is always not enough of it for marketing and communication activities in sports clubs. In turn, we give fans a responsive, constantly updated website that is intuitive. In fact, you can find everything on it: from basic information, to multimedia materials to social media posts. Superliga sp. z o.o. was the first in Poland to implement a unified system for all competitions, which is a real digital transformation. We are very proud that we can participate in such a big project with such a recognized brand and have an impact on the professionalization of Polish handball. I am convinced that by implementing the Stellis One platform, we will give fans, sponsors and clubs the perfect tool to keep up to date with the games.
The results of many months of work of Superliga sp. z o.o. and Stellis can be seen on the first two club websites that have been put into operation. The new platform can be proud of the clubs that perform every day in PGNiG Superliga competitions: Piotrkowianin Piotrków Trybunalski and Torus Wybrzeże Gdańsk. Websites for the next clubs will be handed over within a few months.
However, this is not all. In the next stages, the system dedicated to PGNiG Superliga will soon integrate ticketing, online store, marketing automation and CRM. The foundation of all these tools on a common system will allow building a valuable fan base, and subsequently the development of club loyalty programs.
